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"War Games"

 

 

"War Games"

Problem: Companies need a fast and efficient way to come to grips with their problems and to provide a basis for an On-target marketing plan.

Solution: This technique puts the strategic planning process in high gear.  Two of the games are:

  • "Kill the Company"—developing the worst-case scenarios, imagining how "unscrupulous people might do us in."
  • "Circle the Wagons"— choosing the one company asset that must be protected at all costs.

Results: Management must play unfamiliar roles, breaking down barriers and eliminating claims to turf. Plans then become the vested and committed property of all.


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