Success Stories

Summaries of George Lemmond’s creative marketing

HOW TO POSITION A COMPANY
Guides for Growth”   How Target Stores prevailed.
HOW TO GAIN ACCEPTANCE WITH A CLIENT
“Eat the Client’s Brands for Breakfast”   A guideline for any service company.
HOW TO SELL
Think Like a Retailer”   A training program for media reps that teaches them how to “Walk in the Customers Shoes.”
Connect With Your Customers”   A training program for retail managers that teaches the basics of customer service.
HOW NOT TO BUILD A BRAND
The Black Holes of Marketing”   The reason why so many brands fail.
WHY NOT TO PROCLAIM YOU HAVE GOOD SERVICE
Building a Brand Through Service?”   Even though customers say “service” is most important, don’t claim it if you don’t have it.
HOW TO CHANGE ATTITUDES
“Do Something about Drunk Driving”   Even the toughest and most emotional problems can be addressed successfully.
HOW TO GET STARTED WITH A GOOD PLAN
“War Games”   A quick way to get the management team involved with “authorship.”