| My
Big, Simple Marketing Plan
A preview for "My Big, Simple Marketing Plan"
(copyrighted) It is a requirement for an On-Target creative
platform.
Smaller companies only need a simple, one or two page plan. Big
plans are for big companies, with big staffs.
George Lemmond will lead your company through a quick and
revealing process that will
—
 | Define (or redefine) your mission |
| Translate your mission into a positioning statement.
It will focus your main asset into a Unique Selling Proposition |
| Identify the strategies and tactics
that
are needed to achieve your mission |
A useful marketing plan is a creative platform
— a living
document that
gives your company its marching orders.
George Lemmond’s creative process has four steps:
- Immersion into the product and the market
- Creation of many alternatives
- Selection of the one that makes human contact
- Execution that is focused and repetitive
"Good writing is good thinking—applied with craftsmanship "
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