Problem: Many companies and brands come to a self-imposed, vaporized end.

Solution: This is the basis of a speaker series and many consulting assignments. It starts by recognizing that there are three causes for a black hole disappearance:

• Some brands tumble in by shooting themselves in the foot, by doing poor jobs on the basics.
• Others are pushed in, by better equipped competitors.
• But most fail because their position is in the middle—not in the mainstream, or not at the leading edge.

Results: George Lemmond has developed and proved a process that will find and communicate the most powerful position for any product, company or service.