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About Lemmond On-Target Marketing

Here are some ways that George Lemmond has used smart, good communications to make a difference:

bulletPin pointing a position for a company: Target Stores
bulletGaining creditability with a client: Major PR and Advertising Firms
bulletSelling advertising: Newspapers Reps
bulletConnecting with retail customers: Chevron
bulletMis-using "service" as a position: Various Electric Utilities in the United State
bulletChanging attitudes; assuming responsibility for Drunk Driving: Insurance Information Institute
bulletJump starting a marketing plan; "War Games" for Management": Penn State

Clients say, "George Lemmond has an uncanny ability to cut through the fog to get to the heart of the problem, and then communicate the solution succinctly and persuasively."  His paper, the "Black Holes of Marketing" has been studied in the industry to show the ramifications of failing to build a brand.

His working themes are:

bulletA problem well stated is half solved, and
bulletThe answer, when we find it, will be simple.

He has worked with the Fortune 25 and on Madison Avenue. He was classically trained at Procter & Gamble and practiced retail marketing at Target Stores.

Now he uses that experience with advantage for small and medium sized businesses successfully reach their target markets and achieve their marketing strategies..

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